The Media Venture Assessment gives leadership teams an independent perspective on the media potential within their organisation.

We examine the expertise, intellectual property, access, talent, audiences and existing media assets most relevant to identifying where the strongest opportunities lie and which are worth exploring further.

The assessment is designed to frame the opportunity before significant decisions are made about platforms, production, partnerships or investment.

• Distinctive expertise and authority
• Existing intellectual property and rights
• Proprietary access, talent and stories
• Audiences and existing media assets
• Areas of potential strategic and commercial value
• Key opportunities deserving further exploration

The scope of each assessment is shaped around the organisation, its objectives and the questions it needs to answer.

A clear assessment of your organisation’s strongest media assets, the opportunities they could support and recommendations on which warrant further development.

The Media Venture Assessment is diagnostic rather than a full media strategy. Where opportunities warrant deeper development, Navigated Media can subsequently advise on venture strategy, IP development, capability, partnerships and commercial models.